What's not to like--really...what?

So, as I'm sure you've quickly realized, there really isn't a whole lot about the concept of cause marketing that I don't like--and what's not to like when the goals of cause marketing are to influence companies to:

1. Create causes linked to their brand purpose
2. Make meaningful changes
3. Invest longterm in causes
4. Create something that employees can become engaged with
5. Act quickly
6. Establish (and solidify) themselves as supporters of relevant causes

(All info borrowed from SmartBlog on Social Media.)

So, if you're really still not buying into the whole win-win concept of cause marketing that I'm desperately trying to promote, PLEASE check out the 2010 Cone Cause Evolution Study. (And, just as some background knowledge, Cone, Inc. is a strategy and communications agency dedicated to cause marketing, corporate responsibility, brand marketing, nonprofit marketing, and crisis prevention and management--SO they know their stuff.)


Also, because I know some of you won't click on over to the 2010 evolution study AND really because I want to peak your interest...here is a little preview...

The biggest findings of the 2010 Cone Cause Evolution Study were that moms and millenials are the most targeted groups for cause marketing campaigns. (Moms because they control about 80% of household shopping and millenials because they possess nearly $40 billion in discretionary income to spend.) Check out page 13 to see how moms and millenials hold up next to the national average. (I think you may be surprised by the noticable gap.)

So, just to be completely annoying and to once again reiterate my obsession...PLEASE check out the 2010 Cone Cause Evolution Study. (The study is all about us (millenials) and I think you may be more involved in the cause marketing phenomena than you may realize.) Until next time...