Hi, how're ya doin'? Good? Good.
So, cause-related marketing--know anything about it? It's been a few years since I've done much research on the topic so I'm about as out of the loop as some of you may be. BUT it actually is a really interesting topic, and I'm pretty excited to dive back into the marketing culture to find out what's been goin' on since I last abandoned my research.
We're college students..so, I'm pretty sure it's a given that we're a little thrifty. But the beautiful concept of cause marketing is that it doesn't require us to be philanthropists to feel good about ourselves and our actions. Cause marketing is awesome because it allows us (Gen Yers) the opportunity to support what WE feel are good causes--and seriously what's not awesome about that? I'll go into "why" in my next post.
Anyway, I guess I should give you the verbatim definition for cause marketing, but instead I'll just explain it to you in my own words. Cause marketing is the result of a collaboration between a company/corporation and a non-profit organization. The collaboration normally yields a substantial monetary sum collected by the corporation for the benefit of the non-profit. So, I ask you, how many of you have ever donated an extra dollar to a cause that your grocery store is currently supporting?--or purchased one product over another because a portion of its proceeds were going to a particular organization you like? Well, if you answered yes to either of those..you are basically a philanthropist by the standards of many Gen Yers.
I personally think we're a really passionate and caring generation that know what we want and strive for what is good. What do you think? And, for next time..what causes have you recently supported?
